1, visual image elements - words.
The proportion of characters, font size and layout is related to the overall visual effect of the brochure. Based on the target group, choose the right font and pay attention to recognition. Different fonts or typesetting methods have different personality characteristics.
The style of the brochure is different and the font is different. Or dignified, artistic, elegant, modern, combined with the theme of content, adhere to the harmony of the font form and album layout.
2. Visual symbols - graphics.
Only graphics can make the target group or potential customers instantly attract eyeballs, produce a strong "attention effect" and have strong interest in products. In addition, the graphics can induce line of sight transfer. Through graphic expression techniques and design skills, the line of sight is transferred to the text to stimulate interest in reading text. Simply using words to introduce products to be "dry" and "boring", with the help of concrete graphics or abstract graphics can be closely linked to the theme of the product, and can enhance the persuasiveness.
3, the enjoyment of visual beauty - color.
Color can enhance people's attention and emotional response while enhancing their perception. Before developing color design, we should adhere to the principle of overall unity. Considering the factors such as color purity, lightness and so on, we should compare and reconcile the contents of the theme around the theme hue.
The same type of products, according to the use, characteristics, need to match the color is also different. The colors of products such as technology products, cosmetics, medical appliances, food and so on are quite different. In today's color, we should pay attention to the visual matching of individuality and generality. Therefore, the courage to break the routine, break through the common color constraints, in color collocation and color personality to be innovative, thus further highlight the novelty of the product, to strengthen the memory and recognition of the target group and potential customers.
4, visual control overall layout - arrangement.
For leaflets with fewer pages, we should highlight colors and images and enlarge the text. We should emphasize the overall coordination and leave gaps in the leaflets with more page numbers. Regardless of the number of pages, it is important to grasp the key points, base on needs, change stability, and seek stability.