Picture album is an advertising medium for enterprises and organizations to publicize their own culture, business information, service, image and product features. Pictorial design is a visual communication art guided by effective communication.
Picture album is almost every enterprise will use the advertising tool, especially for those advertising costs budget less enterprise, album carries more expectations of the enterprise.
High quality and high quality album can enhance the image of the enterprise and promote the sales of products.
Therefore, enterprises need to design album to promote their own brand, establish the unique corporate culture of the enterprise. So how do designers achieve album design and production? The author thinks that it is mainly embodied in the following aspects:
The primary task of album design
Overall planning is the primary task of album design. Album planning should follow three principles: one is original, refers to the authenticity of the content, is the real thing of the enterprise, rather than fictional, borrow or copy other enterprises content.
Two is the identification, refers to the typical content, mining the unique characteristics of the enterprise, there are personality differences from the same industry, highlighting the distinctive enterprise.
The three is the structure, refers to the rationality of the arrangement, the enterprise information research and analysis, select the necessary representative information and pictures for layout design, so that the content of the expression has primary and secondary, hierarchical, orderly display.
In this way, the album designed to give people the art of infection, strength show, spiritual presentation, rather than boring words and rigid combination of pictures.
Reasonable arrangement of content structure
First of all, before the arrangement of the album structure, it is clear that the design of corporate image album or enterprise product album. If it is a design enterprise image album, usually to reflect the enterprise's enterprise concept, enterprise spirit, corporate culture, enterprise development orientation, enterprise nature, etc., the focus is mainly on the image, product supplement.
If the design product album must accurately convey the product's function, characteristics, uses, services and so on, at the same time to the audience to bring excellent visual perception, and then get in the purchase and use of value after ascension.
Secondly, according to the album theme and structure arrangement in under the guidance of the concept of general practice, enterprise album design is general the first, this is the album will often see the in front of the reason.
The advantage of this arrangement is that the reader first understands the overall picture of the enterprise, and then gets a thorough understanding of each part.
In the book with the arrangement of the integral structure, in which the content can be input, such as the leading concern, Mr Chairman, enterprise introduction, enterprise development, business philosophy, business management, organizational structure, products, marketing, technical support, service concept, corporate culture, human resources, benefits and future the prospect of enterprise related content block input.
Whether or not the information is correct or not will determine the success or failure of the design of the picture album. Of course, the specific content should be arranged according to the actual situation of different enterprises, so as to have the unique personality of the enterprise.