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企业、公司宣传画册印刷需要了解什么?

  画册印刷是所有企业在日常产品及品牌推广宣传中常用到的商务印刷品之一,一本好的企业画册不尽在于产品本身及内容的丰富,更需在画册印刷中体现他的价值与档次。找到一个好的画册印刷厂家是很多企业采购头痛的事情,特别是刚成立不久的初创企业。那在画册印刷方面如何能做好更好的选择呢?小编今天就为大家整理一些在印刷中需要注意的几点小知识。

  Album printing is one of the common commercial printing materials used by all enterprises in the daily product and brand promotion and promotion. A good corporate album is not only the product itself and the rich content, but also needs to reflect its value and grade in album printing. It is a headache for many enterprises to find a good picture book printing factory, especially for the newly established start-up enterprises. How to make a better choice in album printing? Today, the editor will sort out some of the little knowledge that we need to pay attention to in printing.

  企业画册印刷好不好济南画册印刷的小编认为取决于以下几点:

  Whether the enterprise album printing is good or not depends on the following points:

  1、印刷过程中所用的设备:目前主流印刷机为海德堡、高宝、小森、利优比新菱、罗兰等德国和日本设备,其中用于商务画册印刷为海德堡、小森、利优比新菱居多。一般画册印刷时如果能用上以上几台设备,基本能保证色差值在合理范围内。

  1. Equipment used in the printing process: at present, the international mainstream printing machines are Heidelberg, gaobao, Xiaosen, liyoubi Xinling, Roland and other German and Japanese equipment, among which Heidelberg, Xiaosen and liyoubi Xinling are mostly used for business album printing. In general, if the album can be printed with the above equipment, it can basically ensure that the color difference value is within a reasonable range.

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  2、画册设计中所用到的素材及色调:对于一个熟悉印刷工艺和印刷知识的平面设计师在做画册设会注意到以下几点,画册设计中所用到的素材的分辨率基本要大于300K以上才能保证印刷成品的效果清晰、色彩饱和;(2)好的设计师在画册设计中一般不会使用大墨底的色调搭配,因为大墨底的画册印刷过程中很难保证成品的色差及其他瑕疵;(3)画册设计过程中,黑色字体均为单色黑、这样保证在印刷成品不会出现套印不准而产生的重影、模糊或者偏色的情况。(4)画册设计算机的色值是RGB三原色,而印刷色值是CMYK,定稿时色值必须从RGB转为CMYK通道。

  2. Materials and colors used in album design: a graphic designer who is familiar with printing technology and printing knowledge will notice the following points when making album design: the resolution of materials used in album design is basically more than 300K to ensure the effect of printed products is clear and color saturation; (2) good designers generally do not use large in album design For the color matching of the ink bottom, it is difficult to guarantee the color difference and other defects of the finished product in the printing process of the picture album with large ink bottom; (3) in the design process of the picture album, the black fonts are all monochromatic black, so as to ensure that there will be no duplication, blur or color deviation caused by overprinting inaccuracy in the printed product. (4) In album design, the color value of computer is RGB primary color, while the color value of printing is CMYK. When finalizing, the color value must be changed from RGB to CMYK channel.

  3、画册印刷中所使用的纸张与工艺:(1)常规画册印刷所选择的纸张一般为铜版纸,比如:封面250克铜版纸,内页157克铜版纸。此类纸张性价比高、市场通用。而有些客户为了凸显画册的与质感,会选择一些特种纸来作为画册印刷材质。特种纸的特点在于印刷色彩还原度相比铜版纸更好一些,另外特种纸也具备一些特殊印刷工艺的实现。之后就是特种纸画册成品拿在手里那种与众不同的质感啦。不过价格嘛,相对比铜版纸要高出一倍之多。(2)在画册工艺选择时无比就是目前常会用到的烫金、烫银、UV、覆膜、镂空、击凸、压凹等工艺。一本能让客户一眼看上的画册必然要有与众不同的特质,以上工艺都是起到画龙点睛的作用,会给客户眼前一亮。

  3. The paper and technology used in album printing: (1) the paper selected for conventional album printing is generally coated paper, such as 250g coated paper for the cover and 157G coated paper for the inside. This kind of paper has high cost performance and general market. In order to highlight the high-end and texture of the album, some high-end customers will choose some special paper as the printing material of the album. The characteristic of special paper is that the color reduction degree of printing is better than that of copper plate paper. In addition, special paper also has the realization of some special printing processes. After that, it's the unique texture of the finished special paper album. However, the price is more than twice that of coated paper. (2) In the selection of album technology, it is the commonly used stamping, silver stamping, UV, laminating, hollowing, embossing, concave pressing and other technologies. An instinct to let customers see the album must have unique characteristics, the above technology is to play a finishing point, will give customers a bright moment.

  以上是企业、公司宣传画册印刷的详细介绍,由济南画册印刷友情提供,想要了解更多欢迎咨询http://www.sdyszb.com网站。

  The above is a detailed introduction of the company's brochure printing, which is provided by Jinan brochure printing company. If you want to know more, please contact us http://www.sdyszb.com Website.


 
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