The law of beauty of form "refers to that form is a common connection between various factors, it is a stable and eternal principle, it is a consistent principle guiding the form of shape, it is an abstract norm, summing up specific works of art can adapt to a variety of art forms, according to general principles and layout design, it must be followed.
Although there is no ready-made formula to follow in layout design, the key to ensure the success of design is to skillfully combine and use many rules of formal beauty. The most basic and main rules of formal beauty are:
When two contrasting visual elements are successfully matched together, the phenomenon of unity is called contrast, which makes the theme more vivid and visual effect more active. The contrast relationship is mainly through the arrangement of the colors of light and shade, cold and warm, saturated fat and unsaturated colors, different colors, shapes, sizes, thicknesses, lengths, advantages, height, bump, width, thickness, direction vertical, horizontal, tilt, quantity, density, up and down position, left and right, high and low, far and near, in actual situations, black and white, light, heavy and formal actions, If it is hidden, both hard and soft, all aspects of the factors can be achieved. It embodies a world view of philosophical contradiction and unity. Contrast rule has been widely used in modern design, and has achieved good practical results.
Starting from a point, expand the same shape in the opposite direction, which is called symmetry. In daily life, symmetry produces various shapes. The juxtaposition of two identical forms is the simplest form of symmetry. The initial discovery of symmetry is also a revelation from nature, creating a sense of order. It can be left-right symmetry with the central axis as the axis, top-down symmetry with the horizontal line as the base, radiation symmetry with the symmetric point as the source, and reverse symmetry with the symmetric plane, etc.
Balance is a philosophy of unity of opposites and a balance of scales. The basic principle of balance is symmetrical, but it can show a lively mood compared with symmetrical balance. Therefore, balance can show some vitality or movement, strengthen the weaker side, under the premise that the picture or layout of electromotive force changes the balance. The application of balanced form in layout is actually the unity of contradiction under the condition of equal quantity and unequal form.
The scale is 4.
We're just talking about visual conventions about the size of objects. The beauty of proportion is not only human's visual feeling, but also some form relations of mathematics. It is generally believed that the most beautiful proportion is the golden section rate (generally set as 1:1.618), and the layout proportion distribution is an important factor affecting the design quality, mainly the proportion relationship between the appropriate arrangement of the theme and background. The ratio of the size of the title font to the size of the text font is called skip. High jumping rate is lively; low is elegant style, but also has the problem of proportion adjustment. After mastering the spirit of formal beauty principle, we can deal with a series of specific problems in layout design.