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济南画册印刷色彩搭配技巧!

  色彩是书籍和绘本印刷中的一个重要元素。只有好的色彩搭配才能吸引人们在去年阅读它。色彩的运用要考虑内容的需要,用不同的色彩对比效果来表达不同的内容和思想。为了寻求对比的统一性和协调性,色彩间的配置是适当的,使对比色协调一致。

  Color is an important element in the printing of books and picture books. Only good color matching can attract people to read it last year. The use of color should consider the needs of content and express different content and ideas with different color contrast effects. In order to seek the unity and harmony of contrast, the allocation of colors is appropriate to make the contrast color coordinated.

  恰当的色彩表达和艺术处理的印刷设计可以瞬间吸引观赏者,运用色彩来考虑内容的需要,用不同的色彩对比效果来表达不同的内容和思想。为了寻求对比的统一性和协调性,色彩间的配置是适当的,使对比色协调一致。标题上使用的颜色要有一定的重量,如纯度不够,不能产生醒目的醒目效果。除了用于封面设计的绘画色彩外,还可用于装饰色彩的表现。文学书籍的封面颜色可能不适合教材,教材和理论著作的封面颜色也不适合儿童读物。

  Appropriate color expression and artistic treatment of printing design can instantly attract viewers, use color to consider the needs of content, and use different color contrast effects to express different content and ideas. In order to seek the unity and harmony of contrast, the allocation of colors is appropriate to make the contrast color coordinated. The color used in the title should have a certain weight, such as the purity is not enough, can not produce eye-catching effect. In addition to the painting color used for cover design, it can also be used for decorative color performance. The cover color of literary books may not be suitable for textbooks, and the cover color of textbooks and theoretical works may not be suitable for children's books.

  一般来说,儿童画册的设计色彩,以儿童的细腻、简单、天真、可爱为特点,色调往往加工成高调,弱化各种对比的力度,强调柔和的感觉;女性书刊可根据女性的特点调性,选用柔和、妩媚、高雅的色彩系列;体育杂志的色彩强调追求色彩的刺激、对比和冲击。艺术杂志的色彩要求内涵丰富、深度丰富,避免轻浮、媚俗;科普图书、期刊的色彩强调神秘感;时尚杂志色彩以新潮、富有个性;专业学术杂志的色彩应端庄、严肃、典雅,体现权威感,不应强调色彩对比的高纯性。

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  Generally speaking, the design color of children's picture albums is characterized by delicacy, simplicity, naivety and loveliness of children. Tone is often processed into high-profile, weakening the strength of various contrasts and emphasizing the soft feeling. Women's books and periodicals can choose soft, charming and elegant color series according to the characteristics of women. The tone pursues the stimulation, contrast and impact of color. The color of art magazines requires rich connotation and depth, avoiding frivolity and vulgarity; the color of popular science books and periodicals emphasizes mystery; the color of fashion magazines is trendy and full of personality; the color of professional academic magazines should be dignified, serious and elegant, reflecting the sense of authority, and should not emphasize the high purity of color contrast.

  色彩配置除了协调,还要注意色彩的对比,包括色调、纯度、亮度的对比。如果封面没有颜色对比,你会觉得没有生气。如果封面上没有明暗对比,会显得沉闷而令人窒息。如果封面上没有鲜明的纯洁感对比,会让人感觉苍老宁静。在封面色彩设计中要把握好亮度、纯度和色调之间的关系,同时利用这三种关系去了解和发现封面缺陷的原因,从而提高色彩文化。

  In addition to color coordination, attention should also be paid to color contrast, including the contrast of tone, purity and brightness. If there is no color contrast on the cover, you will feel lifeless. If there is no contrast between light and shade on the cover, it will be dull and suffocating. If there is no clear contrast of purity on the cover, it will make people feel old and quiet. In the design of cover color, we should grasp the relationship between brightness, purity and tone, and use these three relationships to understand and find the causes of cover defects, so as to improve the color culture.


 
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