Printing is very targeted, some printing plants are for commercial printing, some are specially printed with non-sticker, some are rotary printing some thin paper, but whether it is commercial printing or rotary printing, some thin carton business printing plants are also printed, as long as the printing machine is not harmed, thin paper packaging can also be printed, the following also to understand the box. The design elements of the model.
In the design of color packaging boxes, color design must accurately convey the typical characteristics of commodities. Products have corresponding symbolic features, customary colors and image colors in consumers'impressions, which have an important impact on the color in the design of packaging boxes.
Patterns are the main carriers of information in packaging design. They can be roughly divided into product logo patterns, product image patterns, product symbolic patterns. Product logo patterns in packaging design are the identity of products in sales and the product of market planning. For some famous brands, product logo is an important factor in product sales.
Product symbolic pattern is the specific image of the product. Packaging box design can not only adopt printing pattern, but also adopt transparent or hollowed window design method on the packaging box, so as to reveal the product in kind.
Character packaging sometimes does not have graphics, but it can not be without text. Character is an indispensable element to convey packaging design. Many good packaging designs pay great attention to text design, and even deal with decoration pictures completely with text changes. The contents of packaging text mainly include the following aspects:
Phenomenological characters include brand, product name, which represent the image of the product. They are generally arranged on the main display surface of the packaging box design, and are also the focus of the design. They need to be carefully designed, and the font should be easy to read with uniqueness.
The propaganda text is the advertisement or promotion language in the design of packing boxes. It is a promotional slogan to publicize the characteristics of products. Its content is generally short, and it is usually also designed on the main exhibition surface of packaging.
Description text is the text that gives a detailed description of the product, including product composition, use, use method, capacity, batch number, specifications, manufacturer and address and other information. It reflects the subtle information of the product, usually arranged on the back and side of the packaging.
In addition to font design, packaging text should also pay attention to the layout of the text, layout processing should not only pay attention to the relationship between the word and the word, but also pay attention to the relationship between line and line, paragraph and paragraph. Packing article layout is in different directions, location, size of the overall consideration, therefore, in the form can be more abundant changes than general books and advertising text layout.
The design of modelling refers to the three-dimensional modelling of packaging. Packaging modelling can imply the function and use of products, and can also imply the intrinsic value grade of products. The inner quality grade of the product can be displayed by the external quality and feeling of the packaging.