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包装盒的设计要素是什么?

印刷当中是有很强的针对性的,有的印刷厂是针对商务印刷,有的是专印不干胶,也有是轮转机印刷一些薄纸,但是不管是商务印刷,还是轮转机印刷,对一些薄的纸盒商务印刷厂也是印刷的,在印刷中只要不伤害机器,薄纸包装也可以印刷,下面也来了解一下盒型的设计要素。

  Printing is very targeted, some printing plants are for commercial printing, some are specially printed with non-sticker, some are rotary printing some thin paper, but whether it is commercial printing or rotary printing, some thin carton business printing plants are also printed, as long as the printing machine is not harmed, thin paper packaging can also be printed, the following also to understand the box. The design elements of the model.

  色彩 包装盒设计中色彩设计必须准确地传达商品的典型特征,产品在消费者印象中都有相应的象征特色,习惯色和形象色,这对包装盒设计中的色彩有重要的影响。

  In the design of color packaging boxes, color design must accurately convey the typical characteristics of commodities. Products have corresponding symbolic features, customary colors and image colors in consumers'impressions, which have an important impact on the color in the design of packaging boxes.

  图案 图案在包装盒设计上是有信息的主要载体,大致可以分为产品标志图案,产品形象图案,产品象征图案,包装盒设计中产品标志图案是产品在销售的中的身份,也是市场规划化的产物,对一些著名品牌的产品来说,产品标志是产品销售的重要因素。

  Patterns are the main carriers of information in packaging design. They can be roughly divided into product logo patterns, product image patterns, product symbolic patterns. Product logo patterns in packaging design are the identity of products in sales and the product of market planning. For some famous brands, product logo is an important factor in product sales.

  产品象征图案是产品上出现的的具体形象,包装盒设计不仅可以采用印刷图案,也可以在包装盒上采用透明或挖空的开窗设计方法,从而透出其中的产品实物。

  Product symbolic pattern is the specific image of the product. Packaging box design can not only adopt printing pattern, but also adopt transparent or hollowed window design method on the packaging box, so as to reveal the product in kind.

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  文字 包装有时没有图形,但是不可以没有文字,文字是传达包装设计必不可少的要素,许多好的包装设计都十分注意文字设计,甚至完全以文字变化来处理装潢画面,包装文字的内容主要有以下几个方面:

  Character packaging sometimes does not have graphics, but it can not be without text. Character is an indispensable element to convey packaging design. Many good packaging designs pay great attention to text design, and even deal with decoration pictures completely with text changes. The contents of packaging text mainly include the following aspects:

  现象文字包括品牌,产品品名,这些文字代表产品的形象,一般被安排在包装盒设计的主要展示面上,也是设计的重点,需要精心设计,字体也要方便阅读有独特性。

  Phenomenological characters include brand, product name, which represent the image of the product. They are generally arranged on the main display surface of the packaging box design, and are also the focus of the design. They need to be carefully designed, and the font should be easy to read with uniqueness.

  宣传文字是包装盒设计上的广告语或推销文字,是宣传产品特色的促销口号,内容一般较短,通常也设计在包装的主要展面上。

  The propaganda text is the advertisement or promotion language in the design of packing boxes. It is a promotional slogan to publicize the characteristics of products. Its content is generally short, and it is usually also designed on the main exhibition surface of packaging.

  说明文字是对产品做详细说明的文字,包括产品成份,用途、使用方法,容量、批号、规格,厂家及地址等信息,它体现产品的细微信息,通常安排在包装的背面和侧面。

  Description text is the text that gives a detailed description of the product, including product composition, use, use method, capacity, batch number, specifications, manufacturer and address and other information. It reflects the subtle information of the product, usually arranged on the back and side of the packaging.

  包装文字除字体设计以为,还应注重文字的编排,编排处理不仅要注意字与字的关系,而且要注意行与行,段与段的关系,包装上的文章编排是在不同方向,位置,大小的面上进行整体考虑,因此,在形式上可以有比一般书籍和广告文字编排更为丰富的变化。

  In addition to font design, packaging text should also pay attention to the layout of the text, layout processing should not only pay attention to the relationship between the word and the word, but also pay attention to the relationship between line and line, paragraph and paragraph. Packing article layout is in different directions, location, size of the overall consideration, therefore, in the form can be more abundant changes than general books and advertising text layout.

  造型 造型的设计是指包装的立体造型,包装造型可以暗示产品的功能与用途,还可以暗示产品的内在的价值档次。通过包装外部的气质和感觉来显示产品内在的品质档次。

  The design of modelling refers to the three-dimensional modelling of packaging. Packaging modelling can imply the function and use of products, and can also imply the intrinsic value grade of products. The inner quality grade of the product can be displayed by the external quality and feeling of the packaging.


 
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