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印刷包装企业如何困境求生?

彩印包装盒是商品组成的一局部,同时彩印包装盒的定制就是商品消费的一局部。包装盒的功用主要有四个方面:维护产品功用、存储运输功用、促进销售功用、增加盈利功用。 除以上四个功用之外,包装的广告传播功用近些年遭到了普遍关注。

  The color printing packaging box is a part of the commodity composition, and the customization of the color printing packaging box is a part of the commodity consumption. There are four main functions of packing boxes: maintaining product function, storing and transporting function, promoting sales function and increasing profit function. In addition to the above four functions, the advertising communication function of packaging has attracted widespread attention in recent years.

  一、具备的广告功用表现在产品包装能够作为被包装产品以至是其他产品的广告信息传播的载体。由此可见包装盒定制是十分重要的。

  First, the function of advertisement is that product packaging can be used as a carrier of advertisement information dissemination of packaged products and even other products. It can be seen that the customization of packaging boxes is very important.

  二、在定制方面不只是指消费,还是包括设计跟定位等等。作为广告信息载体,包装盒设计中能够包含品牌、商标、产品广告语、广告形象、广告图片、产品信息等广告传播要素。

  Second, in terms of customization, not only refers to consumption, but also includes design and positioning and so on. As the carrier of advertising information, packaging box design can include brand, trademark, product advertising language, advertising image, advertising pictures, product information and other advertising communication elements.

  三、消费者在阅读或者阅览包装文字或者包装图片时,包装的广告传播功用无形中完成了。这就是包装盒的广告、促进销售跟增加盈利功用!

  3. When consumers read or read the packaging words or pictures, the advertising communication function of packaging is virtually completed. This is the advertisement of packing boxes, the promotion of sales and the increase of profit function!

  四、运输功用就更不用说了。直观的就是网购的时分,永远不可能是光是产品没有包装。任何的产品要运费都会离不开包装。正是因而包装盒定制就显得至关重要了,定制一款具备四大功用的包装盒是每个商家都需求的。

  Fourthly, the transport function is not to mention. Visual is the time of online shopping, can never be just products without packaging. Any product has to be packaged for freight. It is therefore very important to customize packaging boxes. Customizing a packaging box with four functions is the demand of every business.

  包装印刷设备维修装置的变化,面对当前多难的形势,中国的包装印刷业应当如何区处呢?

  In the face of the current difficult situation, how should China's packaging and printing industry deal with the changes in the maintenance equipment of packaging and printing equipment?

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  一、抓住包装印刷市场新动能

  First, seize the new momentum of packaging and printing market

  与其它行业相比,包装印刷设备维修装置是相对侥幸的,由于随着人类科技的进步和生死水平的进步,在房地产相关行业和出口加工行业熄火的状况下,快递包装、冷链包装、农产品包装等范畴会产生新的动能。

  Compared with other industries, packaging and printing equipment maintenance device is relatively lucky. With the progress of human science and technology and the progress of life and death level, in the situation of extinction of real estate related industries and export processing industries, express packaging, cold chain packaging, agricultural products packaging and other areas will generate new momentum.

  二、因应市场形势调整产品构造

  II. Adjustment of product structure in response to market situation

  批发易包装是一种易于开启、便当货架销售、具有激烈的视觉冲击力和品牌展现效果的新型包装。目前,在欧美国度,这种精巧印刷包装的增长速度是普通瓦楞包装的两倍。在中国,批发易包装刚刚起势,是一块值得发掘的沃土。

  Wholesale Easy Packaging is a new type of packaging which is easy to open, convenient shelf sales, with intense visual impact and brand display effect. At present, in Europe and the United States, the growth rate of this delicate printing packaging is twice that of ordinary corrugated packaging. In China, wholesale and easy-to-pack has just taken off and is a fertile soil worth exploring.

  随着绿色低碳环保潮流日渐盛行,很多企业对简化产品包装的需求越来越激烈。此外,有些范畴,包装正在向着托盘化和小型化开展,包装企业应当坚持对包装市场脉动的关注。

  With the trend of green low-carbon environmental protection becoming more and more popular, many enterprises have more and more intense demand for simplified product packaging. In addition, in some areas, packaging is developing toward palletization and miniaturization. Packaging enterprises should pay attention to the fluctuation of packaging market.

  三、评价主要客户订单风险,提早做好预案

  3. Evaluate the risk of major customers'orders and make good plans ahead of time

  关于很多企业来说,订单很大水平上来源于一些外资大企业。但中国制形成本相关于东南亚高出太多,外资企业撤离到东南亚曾经是大势所趋,因而,企业需求对客户订单停止风险评价,以预防客户订单忽然消逝给企业带来的冲击。

  For many enterprises, orders come largely from some large foreign-funded enterprises. However, the cost of the formation of the Chinese system is much higher than that of Southeast Asia. It was a general trend for foreign-funded enterprises to withdraw to Southeast Asia. Therefore, the enterprise needs to stop risk assessment of customer orders in order to prevent the impact of sudden disappearance of customer orders on enterprises.


 
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