新闻资讯

当前位置:首页 / 新闻资讯 /

如何让企业的样本画册吸引人?

样本画册作为宣传企业的产品和服务,传播企业的理念,对于扩大企业在市场的声誉度是十分重要的。因此,其客户的需求量也是巨大的。但同时,样本画册印刷企业需要抵抗更多的激烈的竞争。所以,如何让自身的样本画册印刷更加吸引人,吸引更多的客户呢?

As a product and service to publicize the enterprise, the sample picture album spreads the idea of the enterprise, which is very important to the expansion of the reputation of the enterprise in the market. As a result, the demand for its customers is also huge. But at the same time, the sample picture book printing enterprise needs to resist more intense competition. So, how to make your sample book print more attractive and attract more customers?

样本画册印刷企业需要深刻了解的便是客户对于其寄托在样本画册上的理念,客户对于样本画册印刷的需求,设计风格类型等大的方向,以便样本画册印刷企业更好地把握。与此同时,样本画册印刷企业在与客户交谈时需及时向客户反映有关客户所提供的印刷图片的一系列因素。图片的分辨率,像素,大小以及何种类型适合传达客户的心中理念的。

Sample brochure printing enterprises need to know deeply about the concept of customers on their sample album, customer needs for sample album printing, design style and so on, so as to better grasp samples and print companies. At the same time, the sample picture book printing enterprise needs to reflect a series of factors on the printed picture provided by the customer in time to the customer. The resolution, the pixel, the size, and the types of pictures are suitable for communicating the customer's idea of the mind.

对于不同的客户,样本画册印刷的风格也各有不同,可以大气磅礴,可以翔实细腻,可以创意十足,也可以缤纷多彩。但关键是要满足客户需求,体现个性化的差异。样本画册印刷设计人员和策划人员需要为客户量身定做,保证将样本画册成为一种艺术享受和营销动力。

For different customers, sample album printing style is different, can be detailed and delicate, grand and magnificent, can be creative, can also be colorful. But the key is to meet customer needs and reflect individual differences. Sample picture book printing designers and planners need to tailor their customers to ensure that the sample picture album is a kind of artistic enjoyment and marketing motivation.

20120922134616111611.jpg

在这过程中,自然而然会形成品牌效应。中外的一些知名品牌都是因为其在客户心目中占据重要的地位,让消费者能在时间选择该公司的产品和服务。而选择的原因就在于定制般的服务和针对性。当你让客户感觉尊贵和与众不同之时,你的品牌也就塑造了。

In this process, the brand effect is naturally formed. Some famous brands both at home and abroad are all because they occupy an important position in the minds of customers, so that consumers can choose their products and services at the first time. The reason for the choice is the custom - like service and pertinence. When you make customers feel distinguished and different, your brand is also shaped.

而样本画册印刷策划制作过程实质上是一个企业理念的提炼和实质的展现的过程,而非简单的图片文字的叠加。一本的样本画册印刷品应该是给人以艺术的感染、实力的展现、精神的呈现,而不是枯燥的文字和呆板的图片以及高水准的设计服务,从各角度展示企业风采和产品优点。除了要合乎基本逻辑,紧紧锁定样本画册的目的和主题,样本画册印刷在定制这一过程中还是有路可循的,比如要将创意文字化和视觉化,还要要一针见血地把握需求,简单明了地表达内容等。

The process of planning and making sample picture book printing is essentially a process of refining and displaying the idea of an enterprise, not the superposition of simple picture and text. An excellent sample album print should give people an artistic infection, display of strength and spirit instead of boring words, stiff pictures and high level design services, showing the advantages and advantages of enterprises from all angles. In addition to a basic logic, tightly locked sample album the purpose and theme, sample album printing is a path to follow in the process of customization, such as creative text and visual, but also to precisely grasp the needs of simple expression etc..

版设计是传播信息的桥梁,所追求的完美形式必须符合主题的思想内容,这是排版设计的根基。只讲表现形式而忽略内容,或只求内容而缺乏艺术表现,版面都是不成功的。只有把形式与内容合理地统一,强化整体布局,才能取得版面构成中独特的社会和艺术价值,才能解决设计应说什么、对谁说和怎样说的问题。强调版面的协调性原则,也就是强化版面各种编排要素在版面中的结构以及色彩上的关联性。通过版面的文、图间的整体组合与协调性的编排,使版面具有秩序美、条理美,从而获得更好的视觉效果。

The design of the edition is a bridge to disseminate information. The perfect form pursued must conform to the ideological content of the subject, which is the foundation of the design of the typesetting. The layout is unsuccessful, only the form of expression and the neglect of the content, or the content but the lack of artistic expression. Only by combining the form and content reasonably and strengthening the overall layout can we get the unique social and artistic value of the layout, so as to solve the problem of what to say, how to say and how to say it. The emphasis on the coordination of the layout is to strengthen the structure of the layout elements in the layout and the relevance of the color. Through the layout of the text, the overall combination of the drawings and the arrangement of coordination, the layout has the beauty of order and the beauty of the rules, so as to get better visual effect.


 
QQ在线咨询
售前咨询热线
0531-87788878
售后咨询热线
15863799919