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印刷包装行业的几个发展新趋势

  为紧随全球消费者需求变化的快速步伐,包装产品制造商们总是要保持创新性,以确保他们能够在激烈的市场竞争中拔得头筹。消费者习惯的不断改变,都促使先进技术为包装企业保持创新性提供了充分条件。这里说一下印刷包装行业的几个发展新趋势。

  For the rapid pace followed by changes in consumer demand around the world, manufacturers of packaging products always keep innovation, to ensure that they can in the fierce competition in the market come out on top. The continuous change of consumer habits has prompted advanced technology to provide sufficient conditions for packaging enterprises to maintain innovation. Here are a few new trends in the development of the printing and packaging industry.

  个性包装开始盛行

  Personality packaging began to prevail

  当前,数字丝网印刷包装技术越来越受到市场的认可,短版丝网印刷品层出不穷,个性包装丝网印刷品已经成为品牌商用来吸引客户的有效工具之一。全球知名的饮料企业可口可乐已经将其投入实际应用,通过为不同包装瓶丝网印刷个性化的标签扩大了市场份额,很好地提高了企业品牌影响力,获得了市场的高度认可。

  At present, the digital screen printing and packaging technology is more and more recognized by the market. Short screen printing is emerging. Personalized packaging screen printing has become an effective tool for the brand business to attract customers. Coca-Cola, a world-renowned beverage company, has put it into practical application, expanding the market share through personalized labels for different packaging bottles, improving the brand impact of the brand and gaining high recognition in the market.

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  分装包装被强调

  Packing is emphasized

  为了能够获得市场成功,品牌商们需要了解消费者的潜在需求。譬如,便捷包装适用于路途中的消费者,因为他们没有时间去打开大型复杂的包装盒。

  In order to achieve success in the market, brands need to understand the potential needs of consumers. For example, convenient packing is suitable for consumers on the way, because they don't have time to open large and complex boxes.

  创意包装受欢迎

  Creative packaging is popular

  对于品牌商来说,一个好的包装终目的是能够在超市货架上时间赢得消费者的注意,促使他们终选购,即所谓的“一见钟情”。为了达到这一目的,品牌商们在打广告时必须传递出产品的独特性。

  For brands, a good package is ultimately able to win the attention of consumers on the supermarket shelves, prompting them to purchase at last, namely the so-called "love at first sight". In order to achieve this goal, brand traders must convey the uniqueness of their products when they are advertising.

 
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