For the rapid pace followed by changes in consumer demand around the world, manufacturers of packaging products always keep innovation, to ensure that they can in the fierce competition in the market come out on top. The continuous change of consumer habits has prompted advanced technology to provide sufficient conditions for packaging enterprises to maintain innovation. Here are a few new trends in the development of the printing and packaging industry.
Personality packaging began to prevail
At present, the digital screen printing and packaging technology is more and more recognized by the market. Short screen printing is emerging. Personalized packaging screen printing has become an effective tool for the brand business to attract customers. Coca-Cola, a world-renowned beverage company, has put it into practical application, expanding the market share through personalized labels for different packaging bottles, improving the brand impact of the brand and gaining high recognition in the market.
Packing is emphasized
In order to achieve success in the market, brands need to understand the potential needs of consumers. For example, convenient packing is suitable for consumers on the way, because they don't have time to open large and complex boxes.
Creative packaging is popular
For brands, a good package is ultimately able to win the attention of consumers on the supermarket shelves, prompting them to purchase at last, namely the so-called "love at first sight". In order to achieve this goal, brand traders must convey the uniqueness of their products when they are advertising.