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印刷包装一个万亿级风口已经来临!

批量个性化定制,生于新零售之地,起于传统制造转型之末,风行于消费升级之口。其蓬勃雄发之势,肇始于电子商务之间,翱翔于智能制造之上,终成大王之风。

Mass customization is born in the new retail place, from the end of traditional manufacturing transformation, popular in the mouth of consumption upgrade. Its booming trend, starting between e-commerce, hovering above the intelligent manufacturing, eventually become king of the wind.

短短数年时间,新零售、新制造触发了印刷包装业一个万亿级的风口,一个属于批量个性化定制的时代已经来临。

In just a few years, new retail and new manufacturing have triggered a trillion grade tuyere in printing and packaging industry.

迪可马仕达个性化标准配色方案

Dikema homestead standard personalized color scheme

为印企轻松解决专色油墨调配问题

For printing enterprises to solve the problem of spot color ink deployment

迪可马仕达系列专色定制油墨,采用现代化高科技设备调配,标准色差均小于1,精细研磨后的产品细度小于5微米。节省30%以上的采购成本,轻松解决您的专色调配问题。

Dikema series of spot color inks using homestead, modern high-tech professional equipment deployment, the criterion is less than 1, the product fineness of fine grinding after less than 5 microns. Save more than 30% of the procurement cost, easy to solve your spot color deployment problem.

全国大型知名印企都在使用,欢迎登录飓风网进行了解。如有任何疑问,请联系飓风集团总部或全国当地分站,服务热线:4006-888-203

National well-known printing enterprises are in use, welcome to log on hurricane network to understand. If you have any questions, please contact hurricane headquarters or local sub stations, service hotline: 4006-888-203

新零售撬开批量定制的风口

New retail pry open bulk custom tuyere

自从马云在一年前首次提出新零售概念以来,这个撬动30万亿GDP的概念便聚焦了各行各业的敏锐目光。但对印刷包装行业来说,新零售正式宣告了批量个性化定制印刷包装春天的到来。

Since Jack Ma first put forward the new retail concept a year ago, the concept of leveraging 30 trillion GDP has focused on the keen eyes of all walks of life. But for the printing and packaging industry, the new retail officially announced the arrival of mass customization printing and packaging spring.

新零售的三大基本特征包括“新生产、新流通与新销售”。简而言之,新生产就是个性化、定制化;新物流消灭库存,减少囤货量;新销售主要内涵指先下单再生产。这一切,均与批量个性定制印刷包装有关。

The three basic features of new retailing include "new production, new circulation and new sales"". In short, the new production is personalized, customized logistics; new elimination of inventory, reduce stock; new sales mainly refers to the connotation of first single reproduction. All of these are related to mass customization, printing and packaging.

一言以蔽之,未来十年,印刷包装的主要特点将是智慧化、个性化、定制化、标准化。

In a word, in the next ten years, the main features of printing and packaging will be intelligent, personalized, customized and standardized.

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批量定制已到风口的六个特征

Six features of air outlet for mass customization

正所谓“风起于青萍之末”,判定批量定制印刷包装的风口是否来临,必有其征兆。以下的六大征兆,足以点燃行业人士拥抱批量定制的激情。

The so-called "wind comes from the end of the green duckweed" determines whether the tuyere of the mass customization printing and packing is coming or not has its symptoms. The following six signs are enough to ignite the industry's passion for mass customization.

宝洁、联合利华等日化巨头开始批量化和端对端服务

Procter & Gamble, Unilever and other chemical giants began mass and end to end services

近年来,宝洁一直在向电商营销扩展。目前,宝洁中国电商渠道的销售占比在2015年已增至19%, 2020年很有可能达到32%。

In recent years, Procter & Gamble has been extended to the electricity supplier marketing. At present, Procter & Gamble sales channels of China's electricity share in 2015 has increased to 19%, 2020 is likely to reach 32%.

现在,宝洁通过运用商家电商直供装SIOC (ship in own container)策略,让产品从生产线出来到消费者手上,不需要再进行二次包装 ,大大提升了库存周转的速度,也意味着宝洁订单批量化成为大趋势。

Now, through the use of the business electricity supplier for Procter & gamble with SIOC (ship in own container) strategy, make the product from the production line to the hands of consumers, do not need to carry out the two package, greatly enhance the inventory turnover rate, also means that P & G bulk orders have become the trend.

今年上半年,宝洁电商渠道本季度的销售额同比增幅约为60%,让该日化巨头一举扭转长达四年的颓势。

In the first half of this year, Procter & Gamble electricity supplier channel sales in the quarter increased by about 60%, so that the cosmetics giant in one fell swoop to reverse the decline for four years.

消费升级催生了食品饮料个性化定制

The upgrading of consumption gives birth to personalized food and beverage customization

中产阶级追求真材实料、小而精致的产品,熬夜工作者偏向于补充体能,提高活力,把熬夜危害降到低等。年轻女性类对于身材、容貌较为关注,对肌肤、生理方面保养有好处的产品。运动爱好者喜欢低糖低卡但是营养丰富的产品,快速补充运动消耗的计提能量。

The middle class in pursuit of the real thing, small and exquisite products, up workers tend to add physical fitness, enhance vitality, to stay up to minimize the harm etc.. Young women are more concerned about body and appearance, and they are good for skin and physiology. Sports enthusiasts like low sugar, low calorie, but nutrient rich products, quickly increase the energy consumption of exercise.

如此一来,定制便成为了食品饮料行业的大趋势。

As a result, customization has become a major trend in the food and beverage industry.

受电商强烈冲击,广交会订单越来越小

Under the strong impact of the electricity supplier, the Canton Fair orders are getting smaller and smaller

根据中国商务部统计,2015年中国进出口外贸交易额达4万亿,其中30%-50%询单量都来自于中小订单,全球外贸订单碎片化的趋势越来越明显。广交会现场下订单的,有的几百件,有的几十件,有的甚至才几件!

According to China's Ministry of Commerce statistics, in 2015, China's import and export trade amounted to 4 trillion, of which 30%-50% inquiries come from small and medium-sized orders, the global trade orders fragmentation trend is more and more obvious. Canton Fair site orders, and some hundreds of pieces, and dozens of pieces, and some even only a few pieces!

新品牌井喷和爆款产品流行推动批量

New brand blowout and explosion products popular push batch

近几年来,随着消费升级、微信营销、社区营销的时代来临,新品牌呈现井喷之势。未来十年将是消费升级的时代,将是细分领域和新场景下全面的品牌更新,所以,任何一个品类都将产生新的品牌。

In recent years, with the upgrading of consumption, WeChat marketing, community marketing era, new brands show blowout potential. The next ten years will be the golden age of consumption upgrade, will be a comprehensive brand update in the field of subdivision and new scene, so any category will produce new brands.

高校都在调整

Colleges and universities are adjusting their majors

2016年,深圳职业技术学院、东莞职业技术学院、中山火炬学院同时将“包装技术与设计”改为专门应对未来品牌大爆发的“包装策划与设计”,两字之差,受欢迎程度已是翻天覆地。

In 2016, Shenzhen Polytechnic, Dongguan Career Technical College, Zhongshan college and the torch "technology and design" is dedicated to the future of professional packaging brand outbreak "planning and design" professional packaging, the difference between the two words, popularity is turn the world upside down.

数字印刷机爆卖

Digital printing machine explosion sale

据日本矢野经济研究所统计和预测:2016年全球数字印刷机销售量将达7.64万台,同比增长7.3%。2015~2019年,全球数字印刷机销售量将以7.2%的复合年增长率逐年增长,到2019年将增长至9.4万台。

According to the Japan Institute of economic statistics and prediction: in 2016 the global digital printing machine sales will reach 76 thousand and 400 units, an increase of 7.3%. In 2015~2019, the global digital printing machine sales will increase year by year with a CAGR of 7.2%, and will grow to 94 thousand units by 2019.

以上文章来源于济南印刷包装厂http://www.sdyszb.com

 
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