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企业精品画册印刷意境的展示很重要

首先,一个企业要想要成功印刷一本精品级别的画册印刷品,那么有两点关键的印刷要素是不可忽略的:一个是“象”,一个是“意”。那么何为“象”?何为“意”呢?画册印刷的象是指给客户心里留下的形象、印象、特象。而画册印刷中的意则是指画册印刷时要按题立意,有内容和主题,还有来自于市场需要和对受众的具体分析等。

First of all, if an enterprise wants to print a printed picture album with excellent quality, there are two key printing elements that can not be ignored: one is "elephant", and the other is "meaning"". So, what is "like"? What is "meaning"? Picture printing refers to the image of the customer's mind, impression, special image. And the meaning of the picture book printing means that when the album is printed, it should be based on the theme, content and theme, as well as the specific needs of the market and audience analysis.

画册印刷设计的关键环节还是画册的封面与内文的“策划”,要设计好封面内页,就要用合理的方式表达“意”,同时用“象”启迪读者从抽象的角度去体会精品画册印刷的“精品”到底是如何传达的,透过表象而深入及里,只为凸显“精品”二字。

The key to design album printing or album cover and text of the "planning", in order to design the cover page, is to express the "meaning" in a reasonable manner, at the same time with the "image" to enlighten the reader from the abstract perspective to experience boutique album printing "boutique" in the end is how to convey, through the appearance and and further, only to highlight the "boutique" two words.

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一旦定位明确了,就应该走“差异化”的道路,高度重视画册的“策划”工作,借助的“策划”让画册设计“开口说话”。画册设计要从企业的性质,文化,理念,地域及经营产品等方面出发,来体现企业经营理念及精神面貌。

Once the location is clear, we should take the "differentiated" approach, and attach great importance to the "pictorial" work, with good "planning", so that the pictorial design "open your mouth"". Album design from the enterprise's nature, culture, ideas, geographical and operating products, and so on, to reflect the business philosophy and spiritual outlook.

在构思精品画册印刷品时,需要运用人们长期形成的文化意识形象、生活经验、文学符号等背景要素出发,以产品的功能和性质为基本点,应用图形创意和设计元素,体现产品的功能及特性。同时,在画册印刷设计中点,线,面,体,空间,色彩,质感……在设计者眼中,都应该是富有个性和情感的“意”,用基本的元素去组成的“象”表现力是无穷的。设计中要追求简洁而不简单,缤纷而不杂乱,这才是精品画册印刷的价值体现。

In the conception of quality album printing, need to use the long form of the people of the cultural consciousness of image, life experience, literary symbols and other background elements, with the nature and function of the product as the basic point, the application of creative graphics and design elements, embodies the functions and characteristics of products. At the same time, in the album printing design point, line, surface, body, space, color, texture...... In the eyes of the designer, should be full of personality and emotional "meaning", with the basic elements to form the "elephant", the expression is infinite. In the design, we should pursue the simple and not simple, colorful and not messy, this is the quality of the book printed value.

高端画册印刷的纸质选择也会影响到高端画册印刷的效果,因为不同的纸质给人的感觉是不同的,就如同不同的人拥有的不同气质,所以纸质的选择是画册印刷的一个重要部分。企业之所以要印一本高档的企业画册是因为有时候客户会通过画册的高低档来判断一个企业形象与气质的,所以拥有一本高档的画册对一个企业来说是很重要的。

The paper select high-end album printing will also affect the high-end printing effect, because of the different paper gives people the feeling is different, different people have different temperament like, so the paper selection is an important part of book printing. Companies to print a high-end business book because sometimes clients will through the pictures of the high-low to determine an enterprise image and temperament, so have a high-end album is very important for an enterprise.


 
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