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怎样的包装,才真的配称拥抱电商的包装?

每个产业都希望拥抱电商,包装同样不例外。

Each industry wants to embrace the electricity supplier, packaging is no exception.

不仅不例外,包装与电商的契合更加密切,电商带来的物流增长提升了包装的利用率。

Not only without exception, the packaging and electricity supplier closer together, the logistics growth brought by the electricity supplier to enhance the utilization of packaging.

山东印刷包装http://www.sdyszb.com然而如今电商包装无法彰显电商的优势,黄色的纸箱不仅没有成为电商物流的靓丽风景,反而成为浪费与垃圾的代名词。

However, today's electricity supplier packaging can not highlight the advantages of the electricity supplier, yellow box not only did not become a beautiful electricity supplier logistics landscape, but become synonymous with waste and garbage.

真正符合电商特性的包装,需要利用数码印刷方案,对包装印刷来一场风暴革命。

Truly conform to the characteristics of the electricity supplier packaging, need to use digital printing program, packaging printing to a storm revolution.

1

One

符合电商的包装,要善于打时间仗

In line with the electricity supplier packaging, to be good at fighting time

电商竞争如同战场,瞬息万变的情形,价格、活动、运营策略随时有可能调整,出色的电商需要有做出快速调整的能力。

Electricity supplier competition is like a battlefield, rapidly changing situation, prices, activities, operational strategies are likely to be adjusted at any time, excellent electricity providers need to make rapid adjustment ability.

因此包装要配合电商策略做出快速反应,满足立等可取与短期交货的需求,在短时间内就能够生产出信息丰富、图片亮丽的包装。

Therefore, to cooperate with the electricity supplier packaging strategy to make a quick response to meet the demand for short-term delivery and Lidengkequ, can produce rich information and pictures of beautiful packaging in a short period of time.

采用数码的方式,可极大简化生产流程,人们只需要输入图片,调整打印参数,就能让打印机输出打印完毕的包装纸板。

The use of digital methods can greatly simplify the production process, people only need to enter the picture, adjust the print parameters, you can let the printer output printed finished cardboard.

这一点,数码印刷非常满足电商包装对快速反应能力的要求。

This point, digital printing to meet the electricity supplier packaging requirements for rapid response capability.

2

Two

散单与短单是电商包装的趋势

Throwaway and short single is the electricity supplier packaging trends

库存压力是商业市场面临的共同难题。每个人都希望把自家生意做成一个中转站,不受库存的影响。

Inventory pressure is a common problem facing the business market. Everyone wants to make their own business a transit station, free from inventory.

电商更在意库存,因为电商需要敏锐的捕捉市场变化,以及时调整策略,而库存就意味着拖累。电商的包装同样如此,极少有在包装上一层不变的电商品牌,人们更愿意看到包装表达出的新鲜感。

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Electricity providers are more concerned about inventory, because the electricity supplier needs keen capture of market changes, in order to adjust the strategy in a timely manner, and inventory means drag. Electricity supplier packaging is the same, there is very little in the packaging on the same layer of electricity supplier brand, people are more willing to see the packaging to express the freshness.

因此电商包装的印刷,散单与短单将会是趋势。这一特性与数码的印刷机制不谋而合,数码可以做到短单与长单的无差别对待:无论印制数量的多寡,成本都是相同的。

Therefore, the electricity supplier packaging printing, throwaway and short single will be the trend. This feature coincides with the printing mechanism of digital, digital can do short and long single Indifference: no matter the amount of printing, the cost is the same.

并且在散单与短单上,数码印刷的成本更低。

And in the bulk and short form, the lower the cost of digital printing.

3

Three

电商包装设计风格,扁平化与实物化并存

Electricity supplier packaging design style, flat and materialized coexistence

山东印刷包装价格纸箱包装的图像设计一直被人们关注。早期的图像,属于低表现力的原始设计,如下图所示:

The image design of carton packaging has been paid attention to. Early images were low expressive primitive designs, as shown in the following figure:

随着电商时代的到来,扁平化的设计风格受到青睐。

With the arrival of the era of electricity supplier, flat design style favored.

此种设计去除了冗余的修饰,没有绚烂的效果,用更少的墨量提升了设计的格调。

The design removes redundant modifications, without brilliant effects, and promotes design with less ink.

实物化的设计,表现力丰富,更直观更高端,尤其是在精致商品以及食品生鲜的电商包装上应用广泛。

Physical design, expressive rich, more intuitive, more high-end, especially in the delicate goods and food fresh electricity supplier packaging widely used.

无论是扁平化还是实物化的包装,都与数码印刷高度契合。

Whether flat or physical packaging, and digital printing highly compatible.

扁平化用墨更少,在PC端调整图像即可快速生产,且成本低廉。

Flat with less ink, the image can be rapidly produced at the PC end, and the cost is low.

实物化包装更是采用数码喷墨,让一幅图像惟妙惟肖的展现。

Physical packaging is the use of digital inkjet, so that a vivid image of the show.

4

Four

体现电商包装的趣味性与实用性

Reflect the electricity supplier packaging interesting and practical

人们使用数码方案作为一种工具,在包装上玩出趣味性以及实用性。非接触式数码直喷这一喷印形式,以及数码信息管理的特性,本身就值得探索与玩味。

People use digital solutions as a tool to play interesting and practical in packaging. It is worth exploring and pondering that the non-contact digital direct jet, as well as the characteristics of digital information management.

如今,人们已经利用这一特性,探索出了许多行之有效的道路:可变数据印刷、个性化定制印刷、包装物流大数据、智能产业链生态网络构建等等。

Nowadays, people have used this characteristic to explore a lot of effective ways: variable data printing, personalized custom printing, packaging logistics, big data, intelligent industry chain, ecological network construction and so on.

在线零售电商通过包装的趣味性可获取更多的关注;他们可以将折扣信息、原产地、商品物流追溯二维码等作为卖点,印制在包装上,增强包装的实用性。

Online retail business through the interesting packaging can get more attention; they can discount information, origin, commodity logistics tracing the two-dimensional code as a selling point, printed on the packaging, enhance practical packaging.

文案挑逗是趣味性的包装的代表:

Copywriting is the representation of interesting packaging:

而可变二维码与条形码,则是实用性包装的代表。

And variable two-dimensional code and bar code, is the representative of practical packaging.

我们口口声声宣称要拥抱电商、拥抱未来,于是人们大谈特谈所谓模式、所谓“互联网+X”,各种概念谈到飞起。

We continue to claim to embrace the electricity supplier, embrace the future, so people talk about the so-called model, the so-called "Internet +X", a variety of concepts about flying.

在这些宣言之前,我们至少应该建立起基本的工具理念:你需要如何移动一座摆在你面前的大山,是拿铲子,还是用挖机,或者是拉一车炸药?

In the declaration before, at least we should establish the basic tools of philosophy: you need to move a seat in front of the mountain in front of you, is holding a shovel, or by digging, or pull a car explosive?


 
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