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企业画册内容如何规划?

一本印刷鲜活、装订精美的企业宣传画册,可以让人在视觉上产生好感,而一本优质画册不仅是在封面做文章,内容更是具备可读性吸引人,方正彩印来和大家分享如何规划企业画册内容提升品牌形象。

A fresh, beautifully bound printing company brochure, can make a good impression on the vision, but the quality is not only in the album cover, content is more readable to attract people to share with you how Fangzheng color printing enterprise planning content to enhance brand image album.

济南画册印刷厂家http://www.sdyszb.com/企业宣传画册的受众大多是我们的“潜在客户”或者“精准客户”,这样看来画册的品质就尤为重要。它可以弥补业务话术不足,同时也能够利用自身的优势展现企业品牌形象,但如果企业宣传画册内容不甚理想的话,可能会给受众带来不那么美好的体验喔。

Most of the audiences are our "potential customers" or "accurate customers", so it seems that the quality of the picture album is particularly important. It can make up for business operation if insufficient, but also be able to use their own advantages to show the corporate brand image, but if the company brochure content is not very ideal, may bring the audience to not so good experience.

首先,明确客户需求

First, define customer needs

画册虽然是为企业做宣传,但终指向受众,我们不能自说自话,真切的了解客户的需求,投其所好的设计画册才能被更多人喜欢,而且客户群会更加精准。

Although the album is to do publicity for the enterprise, but in the end we point to the audience, not telling their own stories, real understanding of customer needs, match up the design album more people can love, and customers will be more accurate.

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其二,了解客户

Second, understanding customers

方正彩印设计画册不仅仅按照客户的思路刻板的设计,我们会充分了解客户企业文化、产品、品牌等各个方面,深入探究与了解,这样设计出来的画册才会更真实、更鲜活。

Fangzheng color printing pictorial design not only according to the design idea stereotype customers, we will fully understand each customer enterprise culture, products, brands and other aspects, in-depth study and understanding, this design of the album will be more real, more vivid.

其三,确定方向

Third, determine the direction

每一本企业画册都有自己的主题与使命,在画册设计中我们要确保它的统一性与连贯性,要找到企业品牌的精髓,进行设计延伸。

Each enterprise picture album has its own theme and mission, in the album design, we must ensure its unity and consistency, to find the essence of enterprise brand, design extension.

其四,梳理框架与填充内容

Fourth, combing the framework and filling content

确立了画册的主题之后,我们就可以梳理框架,往里面填充内容了。这个过程并不是客户给我们什么都往画册里填充,而是需要根据主题进行精简。

Having established the theme of the album, we can comb the framework and fill it with content. This process is not what customers give us to fill in the album, but need to be streamlined according to the theme.

其五,质检

Fifth, quality inspection

这是特别关键的一项,要知道画册中的一个文字纰漏,一张图的模糊都会给客户带来非常差的品牌印象,甚至会因为此错失一单,印刷本身就是一件细致的工作,每一个环节的疏漏都会造成无法挽回的结果和损失,质检无论是画册设计还是印刷,都是至关重要的一步。

This is a special key, you know a word. The album in a picture, the fuzzy will bring customers very poor impression of the brand, and even a single missed because of this, the printing itself is a meticulous work, every aspect of the omissions will cause irreparable results quality inspection and loss, either album design or printing, is a crucial step.


 
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