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解读画册的设计与制作!

画册是企业、团体机构对外宣传自身文化、业务信息、服务、形象及产品特点的广告媒介,画册设计是以有效传播为导向的视觉传达艺术。

Picture album is an advertising medium for enterprises and organizations to publicize their own culture, business information, service, image and product features. Pictorial design is a visual communication art guided by effective communication.

画册几乎是每个企业都会用到的广告宣传工具,特别对那些广告费用预算较少的企业,画册承载着企业更多的期望。

Picture album is almost every enterprise will use the advertising tool, especially for those advertising costs budget less enterprise, album carries more expectations of the enterprise.

济南画册印刷厂家http://www.sdyszb.com/高品质高质量的画册可以提升企业形象,促进产品销售。

High quality and high quality album can enhance the image of the enterprise and promote the sales of products.

因此,企业都需要设计画册来宣传自己的品牌,建立本企业独特的企业文化。那么设计师怎样实现画册设计与制作?笔者认为主要体现在以下几个方面:

Therefore, enterprises need to design album to promote their own brand, establish the unique corporate culture of the enterprise. So how do designers achieve album design and production? The author thinks that it is mainly embodied in the following aspects:

画册设计的首要任务

The primary task of album design

整体“策划”是画册设计的首要任务。画册策划时应遵循三个原则:一是原创,指内容的真实性,是本企业实实在在的东西而不是虚构、借用或抄袭其它企业的内容。

Overall planning is the primary task of album design. Album planning should follow three principles: one is original, refers to the authenticity of the content, is the real thing of the enterprise, rather than fictional, borrow or copy other enterprises content.

二是识别,指内容的典型性,挖掘本企业独具特色的东西,有个性区别于同类行业,凸显企业的与众不同。

Two is the identification, refers to the typical content, mining the unique characteristics of the enterprise, there are personality differences from the same industry, highlighting the distinctive enterprise.

三是结构,指编排的合理性,对企业的资料进行研究分析,选出必要的有代表性的信息及图片进行编排设计,使表达的内容有主次、有层次、有秩序展示。

The three is the structure, refers to the rationality of the arrangement, the enterprise information research and analysis, select the necessary representative information and pictures for layout design, so that the content of the expression has primary and secondary, hierarchical, orderly display.

这样策划设计出来的画册给人以艺术的感染、实力的展现、精神的呈现,而不是枯燥的文字和呆板的图片的组合。

In this way, the album designed to give people the art of infection, strength show, spiritual presentation, rather than boring words and rigid combination of pictures.

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合理的内容结构编排

Reasonable arrangement of content structure

首先,在安排画册结构之前要清楚是设计企业形象画册还是企业产品画册。如果是设计企业形象画册的通常要体现企业的企业理念、企业精神、企业文化、企业发展定位、企业性质等,重点是以形象为主、产品为辅。

First of all, before the arrangement of the album structure, it is clear that the design of corporate image album or enterprise product album. If it is a design enterprise image album, usually to reflect the enterprise's enterprise concept, enterprise spirit, corporate culture, enterprise development orientation, enterprise nature, etc., the focus is mainly on the image, product supplement.

如果是设计产品画册必须准确传达产品的功能、特性、用途、服务等,同时给受众带来卓越的视觉感受,进而获得在选购和使用之后的价值提升。

If the design product album must accurately convey the product's function, characteristics, uses, services and so on, at the same time to the audience to bring excellent visual perception, and then get in the purchase and use of value after ascension.

其次,根据画册主题思想及在整体观念指导下进行结构安排,企业画册设计的一般习惯是先总后分,这就是业内常见到的画册多将企业介绍放在前面的缘故。

Secondly, according to the album theme and structure arrangement in under the guidance of the concept of general practice, enterprise album design is general the first, this is the album will often see the in front of the reason.

这样编排的好处是先让阅读者对企业有一个整体概貌的了解,然后再深入了解各个部分。

The advantage of this arrangement is that the reader first understands the overall picture of the enterprise, and then gets a thorough understanding of each part.

在画册有了整体结构安排后,就可以在其中进行内容的输入了,如将领导关怀、董事长致辞、企业简介、企业历程、经营理念、企业管理、组织结构、产品展示、市场营销、技术支持、企业文化、服务理念、人力资源、福利待遇、未来展望等企业相关内容分块输入。

In the book with the arrangement of the integral structure, in which the content can be input, such as the leading concern, Mr Chairman, enterprise introduction, enterprise development, business philosophy, business management, organizational structure, products, marketing, technical support, service concept, corporate culture, human resources, benefits and future the prospect of enterprise related content block input.

这其中,信息的正确与否和定位是否恰当将决定画册设计的成败。当然,具体内容要根据不同企业的实际情况而进行不同策划编排才能具有企业的独特个性。

Whether or not the information is correct or not will determine the success or failure of the design of the picture album. Of course, the specific content should be arranged according to the actual situation of different enterprises, so as to have the unique personality of the enterprise.

 
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