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包装盒手提袋设计的实用性!

  包装盒手提袋设计的本质是在对于"自然--人--社会"系统科学认识的基础上,创造满足人们需求的物品,并通过物来协调人与自然、人与人、人与环境等多种关系,使之趋于自然、和谐,从而获得价值和文化认同。对产品包装设计的正确认识,不仅是掌握产品包装设计必不可少的内容,而且也是设计出作品的前提。

  The essence of bag design is to create objects to meet people's needs on the basis of scientific understanding of the "nature-human-society" system, and to coordinate the relationship between man and nature, man and man, man and environment through things, so as to make it tend to nature and harmony, thus gaining value and cultural identity. The correct understanding of product packaging design is not only the essential content of product packaging design, but also the premise of designing works.

   The practicability of the design of handbags for packing boxes:

  实用,即客体的某种功效、用途,反映了人的需求。产品包装设计作为保护产品安全流通、方便消费、以销售为目的的活动,其目的性本身就决定了它应以实用为出发点和归宿点。产品包装设计的实用性,要求设计应根据具体产品的不同性质、形态、流通意图与消费环境要求,确定特定产品包装的功能目标定位,进而依据特定产品包装的功能、目的与要求开展设计。这些要求集中地体现在包装的结构设计上应做到合理。

  Practicality, that is, the function and use of the object, reflects the needs of human beings. Product packaging design, as an activity aimed at protecting the safe circulation, convenient consumption and sales of products, its purpose itself determines that it should take practicality as its starting point and destination. The practicability of product packaging design requires that the design should determine the functional target orientation of specific product packaging according to the different nature, shape, circulation intention and consumption environment requirements of specific products, and then carry out the design according to the function, purpose and requirements of specific product packaging. These requirements are embodied in the packaging structure design should be reasonable.

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  无论任何时候,实用性都是包装设计的首要属性,是设计者应坚持的原则,但是,我们也应清醒地认识到:如果单纯地强调设计的实用性,就会导致设计语言贫乏化。

  At any time, practicality is the primary attribute of packaging design and the principle that designers should adhere to. However, we should also clearly realize that if we simply emphasize the practicality of design, it will lead to the lack of design language.

  包装盒手提袋设计的精神性:

  The spirituality of the design of handbags for packing boxes:

  设计的精神性是指物品陈放和使用给人们带来的精神上的愉悦感、舒适感和美感。对物质的实用性需求是人们基本的需求,在满足人们生存条件的基础上,人们对其进一步提出了精神方面的需求。产品包装设计亦是如此,除了能满足人们物质需求的实用功能之外,还要求能满足人们的精神需求。一件包装,要能实现其销售目的,充当无声推销员的作用,则应具有精神性的设计内涵和表现形式。

  The spirituality of design refers to the spiritual pleasure, comfort and aesthetic feeling brought by the display and use of articles. The practical demand for material is the basic demand of people. On the basis of meeting people's living conditions, people put forward further spiritual needs for it. The same is true of product packaging design, which not only meets the practical function of people's material needs, but also meets people's spiritual needs. A package should have spiritual design connotation and form of expression in order to achieve its sales purpose and act as a silent salesman.

  包装盒手提袋设计的文化性:

  Culturality of the design of handbags for packing boxes:

  文化是人类生活方式的总和,是人类社会所创造的物质财富和精神财富的总和,是人的产物,是人类世界与自然世界相区别的本质因素。设计本身不仅创造了文人化,同时其发展也离不开文化的土壤。产品包装设计的文化性,不能简单地说是物质文化,也不是纯粹的精神文化,它是以创造物质文化为表现形式。

  Culture is the sum of human life style, the sum of material wealth and spiritual wealth created by human society, the product of human beings, and the essential factor that distinguishes the human world from the natural world. The design itself not only creates the humanization, but also develops inseparably from the soil of culture. The cultural nature of product packaging design can not be simply said to be material culture, nor pure spiritual culture. It is manifested by the creation of material culture.

  融合精神文化的内容,构成了自身独特的文化特征。这种文化特征表现在:产品包装不仅仅是一个产品,更是一种生活方式,一种新的文化。设计者在展开设计时,应先充分考虑产品的文化因素,包括产品的文化风格,使用者的文化心理以及它们之间体现出来的文化精神,并且赋予其一定的文化品味。

  Integrating the content of spiritual culture constitutes its own unique cultural characteristics. This kind of cultural characteristic is manifested in: product packaging is not only a product, but also a way of life, a new culture. When designing, designers should take full account of the cultural factors of the product, including the cultural style of the product, the cultural psychology of the users and the cultural spirit embodied between them, and give them a certain cultural taste.

  以上内容由山东印刷包装厂家整理发布,更多相关信息可以点击我们的官网进行咨询:http://www.sdyszb.com

  More information can be obtained by clicking on our official website: http://www.sdyszb.com.


 
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