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汽车宣传画册印刷设计该如何下手

现在每个地方的大小车展,汽车宣传画册是不可缺少的,为了推广,便于消费者购买,这都可以根据宣传画册印刷来实现,画册比我们口述的更加易懂明了,那么这些如何根据画册印刷来实现呢,怎样才算一本优秀的画册印刷呢,在设计方面从何下手?

Now every local size car exhibition, car brochure is indispensable, in order to promote, convenient for consumers to buy, it can be printed according to the brochure print to realize, the album is more easy to understand than we oral, how can these be realized according to the picture book printing, how to be a good picture book printing And where do you start in the design?

色彩上,汽车宣传册印刷采用最多的是深色系、冷色系。比如黑色给人尊贵、经典之感。采用黑色或者深色系,突出了轿车的尊贵与经典。白色给人朴素、大方之感。采用明亮或者浅色系,突出了汽车的跳动和动感。

In color, the most widely used vehicle brochures are dark and cold colors. For example, black gives a sense of honor and classic. Use black or dark color to highlight the dignity and classics of a car. White gives a sense of simplicity and generosity. Use bright or light colors to highlight the car's bouncing and dynamic.

宣传画册印刷的最主要目的,虽然是广而告之,但要达到传播跟讲解的作用;宣传册设计主要是推销于汽车,方便消费者知悉汽车的基本信息,给消费者带来美观震撼的视觉效果。

The main purpose of the brochure printing is to advertise, but to achieve the role of communication and explanation; the brochure design is mainly sold in cars, convenient for consumers to know the basic information of the car, and to bring a beautiful and shocking visual effect to the consumers.

汽车宣传册印刷在内容设计上也有要领需要掌握。无论从任何角度都深深征服消费者的内心。比如页面设计侧重画面,最好以图片为主;但画面与文字搭配要恰如其分,内页设计要侧重文字,介绍参数,让消费者深入了解但又不至于咬文嚼字,通俗易懂是必须的。

Automobile brochures are also essential for content design. No matter from any angle, we will deeply conquer the hearts of consumers. For example, the page design focuses on the picture, preferably with pictures; but the matching of the picture and the text should be appropriate, the inner page design should focus on the text, introduce the parameters, let the consumer understand deeply but not to be literal, easy to understand is necessary.

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在内页上,最好的方案就是采取折页设计,在秩序有然之际,给消费者带来的是趣味新颖。总体设计简单新颖、现代感十足。其设计效果是可以让消费者在翻开的时候,印入眼帘的画面明快大气,交代汽车外观的流线设计、车辆颜色、基本配置等。

On the inside page, the best plan is to take the fold design. When the order is in place, it brings new interest to the consumers. The overall design is simple and new, and the modern sense is full. Its design effect is to allow consumers to open their eyes when they are opened, and the design of the streamline of the car's appearance, the color of the vehicle, the basic configuration and so on.

总的来讲,要制作出一本好的汽车宣传画册印刷,最重要还是要了解制作画册印刷的企业、车辆性能、特征、报价,勾出消费者购买的欲望, 在观看的过程中,能够一目了然。

In general, to produce a good car publicity picture book printing, the most important thing is to understand the production of picture book printing enterprises, vehicle performance, characteristics, quotations, to draw out the desire of consumers to buy, in the process of watching, can be clear at a glance.



 
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